Why HolidayCheck chose Weflow over Gong

The Solution

Bastian’s goal was to create data-driven sales operations built on visibility, structure, and measurable success. 

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Finding a European Gong alternative for Salesforce

Having previously used Gong, Bastian knew that conversation intelligence and activity capture could provide clean Salesforce data on autopilot.

“Conversation Intelligence and Activity Capture are absolute essentials every company should have by 2025”
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

But this time, finding an affordable, EU-made solution was crucial to him.

“Our legal and IT teams are very strict about data hosting,” Bastian explains. “We needed a European alternative that could deliver the same level of insight and performance - ​​something that could match Gong’s capabilities without the compliance risk.”
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

His search led him to Weflow - a European alternative to Gong, purpose-built for Salesforce teams.

“Weflow ticked all the boxes: GDPR-compliant, tightly integrated with Salesforce, simple to use - and without the heavy price tag of U.S. vendors.”
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

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Quick and seamless implementation

The team needed a solution that was simple to deploy, easy for sellers to adopt, and deeply integrated with Salesforce to eliminate manual admin work.

“My goal was to enable the sales team with better data and insights,” Bastian says. “Not overwhelm them with another tool, but give them something that just works in the background and delivers visibility.”
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

Bastian recalls the implementation:

“It took less than an hour to install the managed package and start syncing data. Everything was live immediately.”
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

Revising the onboarding process and support, Bastian continues:

“The onboarding was super simple, the team was responsive, and the communication felt like a partnership. Feedback gets heard and acted on - which you don’t always get with big vendors like Gong.”
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

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One platform that drives data hygiene and pipeline visibility

With Weflow, HolidayCheck consolidated multiple needs into one platform:

• Automatic activity capture - All emails, meetings, and contacts are synced automatically to Salesforce. Reps no longer spend time logging activities manually, ensuring every touchpoint is recorded and visible.
  
  
• Conversation intelligence - Calls are recorded, transcribed, and analyzed for better sales coaching and insights. At the same time, Weflow automates routine Salesforce tasks like field updates - helping reps focus on selling, not admin.
  
  
• Pipeline visibility - Managers can now instantly identify overdue opportunities, inactive deals, or missing next steps. Visual cues and inactivity alerts make it easy to drive accountability and follow-up.
  
  
• Accurate reports & metrics - Activity types, frequency, and opportunity changes are tracked reliably, enabling trend analysis, leadership reporting, and data-backed decision-making.
  
  

“I’ve worked with Gong before, but Weflow’s simplicity and real-time sync are game-changing. Whether I update a deal in Salesforce or Weflow, it’s instantly reflected everywhere.”
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

Beyond the technical setup, Weflow also made it easier to coach sellers and improve data habits. The team now uses Weflow’s pipeline insights to run structured pipeline reviews, focus on high-priority opportunities, and measure activity quality over quantity.

“The visibility alone changed behavior,” Bastian notes. “Reps come into meetings already aware of what’s overdue or inactive. They’re more proactive now, because they can actually see what needs attention.”
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

The Outcome

Since adopting Weflow, HolidayCheck’s sales operations have become more structured, transparent, and data-driven.

Overall, Weflow has helped HolidayCheck:

• Improved Salesforce data quality and reduced past-due opportunities by ~75%
  
  
• Reduce inactive opportunities by over 60%
  
  
• Enable data-driven coaching and improved sales discipline
  
  
• Increase forecast accuracy and reporting confidence
  
  
• Save hours of manual admin work through automated workflows
  

“The biggest win is data quality,” says Bastian. “We finally trust our Salesforce data. It’s consistent, reliable, and actionable.”
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

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Real-time deal and pipeline visibility

With Weflow, both managers and leadership now have full visibility into how deals move through the pipeline. They can instantly see which opportunities have stalled, who’s engaging effectively, and where coaching is needed. 

Pipeline reviews have become far more productive - focused on strategy and decision-making rather than data cleanup.

Reports and dashboards in Salesforce now reflect reality. Forecasts are built on accurate, real-time data, and productivity metrics finally make sense.

Leadership can confidently measure what’s working and what isn’t.

“We can identify what actually moves the needle - who’s engaging customers effectively, and where our messaging works or doesn’t.”
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

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Smarter coaching through conversation intelligence

Weflow’s conversation intelligence feature has also changed how the team learns and improves. 

Calls are recorded and transcribed, giving Bastian and managers direct insight into how sellers communicate with customers.

Combined with automatic activity capture, the team finally has a complete view of customer engagement, deal momentum, and the quality of each interaction.

This visibility enables more targeted coaching and better alignment between leadership, managers, and sales reps.

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Higher rep productivity and adoption

Weflow also drives a measurable boost in rep productivity. 

Routine tasks - like field updates, next-step tracking, and opportunity management - now happen automatically.

Sellers spend less time on admin and more time building relationships with customers. The result: faster follow-ups, cleaner data, and higher-quality pipeline updates.

“With Weflow, our sales team can leave the unnecessary admin behind and focus on selling. Admin will never disappear completely - but AI now handles most field updates for us,” Bastian reports. 
— Bastian Stosic, Head of Media Sales Operations at HolidayCheck

Adoption across the team has been strong. Reps appreciate Weflow’s intuitive design and the instant visibility it provides. Visual cues like color-coded inactivity warnings make it easy to stay on top of deals and maintain pipeline hygiene.