Weflow is the Revenue AI Orchestration platform for sales, customer success, and RevOps teams. It captures every email, meeting and call, turns conversations into structured CRM data you own, and forecasts on it. Avoma is an AI meeting assistant that records and summarizes calls, with revenue intelligence as a $29 add-on.
We weren't buying conversation intelligence. We were buying a unified data layer that the entire go-to-market motion could run on, and a partner who understood that distinction.
Scott Jones, SVP of GTM Revenue Intelligence & Enablement, KORE Wireless · Case study
At a glance
What each covers
| Weflow | Avoma | |
|---|---|---|
| Price per user | $19–$79 a month | $19–$39, plus $29 add-ons |
| Email capture to Salesforce | Included | Revenue Intelligence add-on |
| CRMs supported | Salesforce only | Salesforce, HubSpot and four more |
| Transcription languages | 96 | 60+ |
| Data hosting | EU, US or APAC | United States |
"With Weflow, we’re now capturing all relevant activities and have full transparency into the performance of each sales rep. It’s a game changer."
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"Weflow gives us better visibility and predictability of our business."
"Weflow eliminated the need for our VP to ask, ‘Did you follow up with that deal?’. It tracks customer interactions automatically, creating a framework that drives accountability across the team."
"None of the other tools gave us a solution like Weflow. From the beginning, we had a really smooth process."
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"I had a first introductory call with Weflow. I think I was sold after 15 minutes. There’s no question that the people at Weflow understood the problems that we were trying to solve."
"I’ve worked with Gong before, but Weflow’s simplicity and real-time sync are game-changing."
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"We use Weflow to auto-capture activity data, run deal reviews, and analyze our pipeline to inform our forecast. Being able to spot deal risks early has improved win rates and pipeline health."
Feature comparison
If your goal is an AI meeting assistant with live call prompts, on HubSpot or another CRM, Avoma is a good choice. When you want every conversation turned into CRM data you own, and a forecast built on it, choose Weflow.
Activity CaptureShow 7 capabilitiesHide
| Capability | Weflow | Avoma |
|---|---|---|
| Email capture | StrongerServer-side capture through a central app in Google Workspace or Microsoft 365, with no rep action.Logged as Salesforce Task or EmailMessage records, included from $19/user/month. | Syncs Gmail and Outlook in the background and logs email to Salesforce as Tasks.Only for members with the Revenue Intelligence add-on, $29 a seat on top of the plan. |
| Meeting capture | StrongerEvery external calendar meeting logged as a permanent Salesforce Event, whether or not it was recorded.A recording adds the summary and field updates to the same activity. | Creates a Salesforce Event for each meeting from calendar sync and writes its notes to the Event, a Note or a Task.Action items become Tasks for the meeting owner. |
| Matching to the right opportunity | StrongerAdmin-set matching rules per team.When an account has several open opportunities, Weflow weighs contact role, owner, account and stage before it logs. | Matches meeting participants to leads, accounts and opportunities automatically.No rule chooses between several open opportunities, so reps relink by hand. |
| Custom objects | StrongerLogs activity to any Salesforce object, including cases and custom objects, and shows custom objects in the mail extension. | Logs to leads, contacts, accounts and opportunities, and maps fields on opportunities and accounts.Custom objects are not supported. |
| Rep review in the inbox | StrongerThe Outlook add-in and Chrome extension show which records an email will log to.Reps re-map once and the choice applies to the whole thread. | A Chrome extension in Gmail shows what synced and lets reps change the linked record.No Outlook add-in, so Outlook users fix links in Avoma. |
| Contacts and contact roles | StrongerCreates missing Salesforce contacts from email recipients under admin rules, and adds Opportunity Contact Roles when it logs an email. | Creates Salesforce contacts from external meeting participants, and contacts or leads from synced email, under rules an admin sets. |
| Historical backfill | StrongerPast emails and meetings written into Salesforce, typically up to 24 months.Run by Weflow's team. | Meeting notes reach the CRM only for meetings held after it is connected; reps push earlier ones by hand.Past recordings are uploaded file by file. |
Integration & PlatformShow 6 capabilitiesHide
| Capability | Weflow | Avoma |
|---|---|---|
| CRM support | Salesforce only, built on the Salesforce API, real-time and two-way.Respects custom objects, validation rules and permission sets, with no field mapping step. | StrongerTwo-way with Salesforce and HubSpot, plus Pipedrive, Zoho, Zendesk and Copper, one CRM per organization. 26 native integrations in all, and Zapier. |
| Setup and rollout | StrongerAn admin installs one central app in Google or Microsoft, with no install per rep.Technical setup takes 30–45 minutes; full rollout typically 2–3 weeks, at no charge. | An admin connects Google Workspace or Microsoft 365 and the CRM once for everyone.Implementation typically takes 4 to 6 weeks; expert onboarding costs $1,000 below Enterprise. |
| Reporting | StrongerCaptured activity and transcripts are Salesforce records, so Salesforce reports and Flows run on them.Users build their own Insights dashboards beside 30+ prebuilt pipeline metrics. | Prebuilt dashboards for recording coverage, conversations, trackers, win-loss and forecasting, with filters.Users cannot build their own dashboard. |
| API and MCP | Read-only MCP connector for Claude, ChatGPT and other assistants, and a REST API that bulk-exports transcripts, scores and signals as JSON or CSV. | MCP connector for Claude and ChatGPT that can also set a meeting's outcome and privacy, plus a REST API.Both need the Organization plan or above. |
| Security | SOC 2 Type II, HIPAA, GDPR and CCPA, with zero AI data retention and no training on customer data.ISO 27001 targeted December 2026. | SOC 2 Type II and ISO/IEC 42001, with data encrypted at rest and in transit.Meeting data is never used to train AI models. |
| Data residency | StrongerHosted in the EU, US or APAC (Frankfurt, New York or Sydney), matched to your Salesforce region, with an EU or UK override. | All customer data is hosted on AWS in the United States.Teams that need EU residency discuss it with Avoma's enterprise team. |
Conversation IntelligenceShow 9 capabilitiesHide
| Capability | Weflow | Avoma |
|---|---|---|
| Meeting recording | Notetaker on Zoom, Microsoft Teams, Google Meet and Webex.The desktop app for Windows and macOS records without a bot in the call. | StrongerBot on Zoom, Teams, Meet and four more platforms.Botless through Zoom, Webex, Teams and Meet cloud recording, or through its desktop app. |
| Phone calls | The desktop app records softphones such as Aircall and RingCentral, and Outreach dialer calls are pulled in with transcript and summary. | StrongerRecords and transcribes calls through dialer integrations: HubSpot, Outreach, Zoom Phone, Salesloft, Aircall, RingCentral, Copper and Kixie. |
| Transcription | Stronger96 languages with automatic language detection.Follow-ups are written in the meeting's language and Salesforce summaries in the workspace language. | More than 60 languages and dialects.Organizations switch on multi-language support by contacting Avoma. |
| Summaries and follow-ups | AI summary within about a minute, from as many templates as you need, written to the Salesforce Event.A follow-up email is drafted from the transcript. | StrongerAI notes from more than 90 templates, picked automatically from the meeting's purpose.A follow-up email is drafted from the notes or summary. |
| AI Field Updates | StrongerWrites values from calls into Salesforce fields of every type except lookups, so a SPICED score lands as a picklist value.Each field updates automatically or waits for review. | Maps Smart Topics to opportunity and account fields and appends the extracted notes to them, with no review step before the sync. |
| Coaching scorecards | Every recorded call scored against MEDDIC, MEDDPICC or Challenger templates, with manager override.Scores roll up per call, deal and rep over time. | Admins build AI scorecards with rating-scale or yes-or-no questions and rules for which calls are scored, next to manual scorecards. |
| Live help during the call | Coaches after the call, not during it. | StrongerAnswer Cards show admin-written talking points when a prospect uses a trigger phrase or keyword. |
| Clips and library | Searchable library where reps turn chapters or transcript passages into clips and playlists.Free view-only licenses for anyone reviewing calls. | StrongerAI cuts snippets automatically after every meeting, reps cut their own, and Smart Playlists collect recordings by rule. |
| In-person meetings | iOS and Android apps record in-person meetings and voice notes, synced to Salesforce and included with Conversation Intelligence. | iPhone and Android apps record in-person conversations as audio and play back meetings with transcripts and snippets. |
Deal Intelligence & ForecastingShow 7 capabilitiesHide
| Capability | Weflow | Avoma |
|---|---|---|
| Deal board | StrongerOpportunity, account and contact fields side by side with last email and next meeting, every field editable back to Salesforce.Admins lock board templates per team. | Saved deal views with up to 50 columns of CRM and Avoma data, including meetings and emails.Field edits write back to the CRM. |
| AI deal scoring | StrongerScores every opportunity 0 to 100 nightly, trained on your own closed deals, with the drivers behind each score. | A 0 to 100 risk score from meetings, emails and CRM updates, with the factors behind it, from a model Avoma calls proprietary. |
| Qualification methodology | StrongerAI Playbooks fill MEDDIC, SPICED, BANT or your own framework from every email, meeting and CRM field, and write the results to Salesforce fields. | Scores each deal against BANT, MEDDICC, SPICED or a custom copy from meeting and email evidence, and shows which elements are still empty. |
| Buying committee | Shows everyone involved in a deal with per-contact engagement and multi-threading warnings, fed by automatic contact creation. | StrongerMaps each deal's stakeholders from its meetings with job title, role and influence level, and flags single-threaded deals and late new stakeholders. |
| Forecast submissions | StrongerReps submit a baseline and best case tied to named deals.Calls roll up the hierarchy, managers override with a logged reason, and every version is kept. | Reps and managers submit an amount per pipeline and period with the deals behind it; managers approve and roll up, and every change is kept. |
| AI forecast and forecast types | StrongerAI projection returns a low, middle and high range from 50+ deal signals.Parallel forecasts for new business, renewal and expansion, each with its own targets. | One forecast setup per organization, on the CRM deal amount.Avoma calls its forecasts AI-driven but shows no predicted number beside the team's call. |
| Pipeline analytics | StrongerPipeline waterfall between any two dates with drill-down, pacing, stage conversion and 30+ prebuilt metrics, on snapshots taken every few hours. | Pipeline Walk compares a period's start and end, and the forecast board shows target, gap and coverage.Stage-to-stage conversion is not part of it. |
AI & AgentsShow 2 capabilitiesHide
| Capability | Weflow | Avoma |
|---|---|---|
| Ask AI | StrongerAsk Weflow AI answers across Salesforce records, emails, meetings and transcripts, scoped to a call, deal or the whole pipeline, inside your Salesforce permissions. | Ask Avoma answers across transcripts, synced email, deal and pipeline data and the web, for one deal or the whole organization. |
| AI agents | Agent Builder runs scheduled or record-triggered agents that deliver to Slack, email or PDF, with 25 free actions a month per workspace. | Stronger18 ready-made agents for notes, CRM entry, follow-up, coaching, win-loss and forecasting, plus a builder for your own. |
Which one fits your team
You are replacing Avoma
Weflow imports and reprocesses your Avoma recordings at no extra cost, typically in 1–2 weeks, and backfills up to 24 months of emails and meetings into Salesforce.
Better fit: Weflow
You want to own your revenue data
Every email, meeting and call lands as a native record in your Salesforce, on any object including custom objects, with no add-on needed for email capture.
Better fit: Weflow
Your qualification fields are picklists
AI Field Updates pick picklist, number and date values from calls, such as a SPICED score of 0 to 3. Avoma appends notes to mapped fields.
Better fit: Weflow
Your CRO needs a forecast to run the business on
Weflow adds an AI projection, parallel forecasts for new business, renewal and expansion, and a pipeline waterfall. Avoma has one forecast setup per organization.
Better fit: Weflow
Your data must stay in the EU
Weflow hosts in the EU, US or APAC, matched to your Salesforce region, with zero AI data retention. Avoma hosts all customer data in the United States.
Better fit: Weflow
You run HubSpot or another CRM
Avoma syncs two ways with HubSpot and connects to Pipedrive, Zoho, Zendesk and Copper. Weflow works only with Salesforce.
Better fit: Avoma
Reps want prompts during the call
Avoma's Answer Cards surface talking points the moment a prospect raises a trigger topic. Weflow coaches after the call.
Better fit: Avoma
You want a meeting assistant for a small team
Avoma's Startup plan is $19 a seat a month for up to 25 seats, billed monthly or yearly. Weflow needs 10 users on an annual contract.
Better fit: Avoma
Pricing compared
Weflow is priced per seat, with Activity Capture, Conversation Intelligence and Deal Intelligence & Forecasting sold alone or as bundles, and no platform fee. Avoma charges per recorder seat and adds revenue and conversation intelligence as $29 add-ons.
| Weflow | Avoma | |
|---|---|---|
| Seat price | $19 Activity & Contact Capture, $39 Conversation Intelligence, $39 Deal Intelligence & Forecasting; bundles at $49, $59 and $79 (per user per month, billed annually) | Startup $19, Organization $29, Enterprise $39 per recorder seat per month, billed annually |
| Add-ons | None; AI is included in the seat, only Agent Builder is metered | Revenue Intelligence and Conversation Intelligence $29 each, Lead Router $19 (per seat per month) |
| Free trial | 14 days, with implementation included | 14 days of the Organization plan with every add-on, no credit card |
| Implementation fee | None | $1,000 for expert onboarding, optional; included on Enterprise |
| Minimum and billing | 10 users, annual contract | Monthly or yearly on Startup and Organization; Enterprise yearly with 10 seats minimum |
| Viewers | Free view-only licenses up to the number of recording licenses | Viewers and collaborators always free |
| 50 users, per year | $47,400full platform | $52,200Organization plan with both add-ons |
IncludedCosts extraNot offeredAvoma's Organization plan covers up to 100 seats; larger teams move to Enterprise.
What users of each tool say
What they like
“The absolute best part about Weflow is that it automatically summarises every single client call and drops the notes straight into Salesforce. I stopped writing up notes manually for the most time.”
LPLaszlo P.Enterprise, 5/5 · G2 review
Where it falls short
“There is a small lag when a new field is created on Salesforce, it doesn't instantly sync with WeFlow.”
ACAlisson C.Senior Account Executive (Mid-Market), 5/5 · G2 review
AvomaWhat they like
“There are native integrations with Zoom, HubSpot (our current CRM), and other tools which have enhanced our workflows, making it easier to align teams and keep projects on track.”
CWClaire W.Mid-Market, 5/5 · G2 review
Where it falls short
“Also, base AI Meeting Assistant is reasonably priced, but advanced conversation & revenue intelligence module is expensive to bear as a recurring cost.”
AJAryaman J.Small-Business, 3.5/5 · G2 review
Replacing Avoma with Weflow
Product
Replaces Avoma's meeting assistant
Conversation Intelligence
AI notetaker to record, transcribe meetings, update Salesforce, and get AI insights from conversations.
$39
per user / month
Includes
Ask AI Agent Builder Mobile Copilot
- AI meeting summaries, field updates and follow-up emails
- AI coaching and scoring
- 250+ pre-built prompts (MEDDIC, SPICED, etc.)
- Auto-language detection (96+ languages)
- Unlimited view-only licenses
Bundle
From $49/user/month
Revenue AI Foundation
Unify your GTM data with automated Salesforce data capture. Use AI to handle rep workflows and coach your team.
$49
per user / month
Products included
Activity & Contact Capture Conversation Intelligence Mobile Copilot Ask AI Agent Builder
- Auto-sync email, calendar and contacts to Salesforce
- AI notetaker for Zoom, Teams, Meet and more
- AI field updates, summaries, coaching scorecards and follow-up emails
- Build and deploy custom multi-step agents
- Ask Weflow AI about your deals and accounts
Enterprise-grade security
Weflow is built for teams with strict security and privacy requirements.
SOC 2 Type II
GDPR
HIPAA
CCPA
Frequently asked questions
Can Weflow replace Avoma?
Yes, for teams on Salesforce. Weflow covers Avoma's meeting recording, transcription, AI summaries, follow-ups, scorecards and call library, and adds email and meeting capture into Salesforce on any object, field updates into any field type, and forecasting with an AI projection. You give up Answer Cards during calls, automatic snippets, Avoma's HubSpot and other CRM integrations, and its lower entry price for small teams.
Avoma and Weflow look alike on a feature list. What is the real difference?
What each is built around. Avoma is built around the meeting: it records, transcribes and summarizes calls, and adds activity capture, deal intelligence and forecasting around them. Weflow is built around your revenue data: every email, meeting, contact and call is captured and turned into structured data in your CRM, and Conversation Intelligence, forecasting and AI agents all run on that complete picture. AI is only as good as the data it can reach.
Can AI Field Updates pick a value from a picklist, such as a SPICED score?
Yes. Weflow writes values from calls into Salesforce fields of every type except lookups, so a 0 to 3 impact score lands in its picklist and every competitor named on a call is selected in a multi-select field. The admin sets each field to update automatically or to wait for a rep's review. Avoma maps its Smart Topics to opportunity and account fields and appends the extracted notes to them, with no review step.
What does Avoma's base plan include?
Every Avoma plan includes recording, transcription with unlimited minutes, AI notes and saving meeting notes to CRM accounts, opportunities and contacts. Email capture to Salesforce, two-way CRM field updates, deal risk alerts and roll-up forecasting come with the Revenue Intelligence add-on at $29 a seat a month. Weflow includes AI in the seat: its Activity & Contact Capture at $19 already logs every email and meeting to Salesforce.
Does Avoma do forecasting?
Yes, with the Revenue Intelligence add-on. Reps and managers submit an amount per pipeline and period, managers roll it up, and a board shows target, closed won, gap and coverage, in one forecast setup per organization. Weflow's Deal Intelligence & Forecasting adds an AI projection with a low, middle and high range, parallel forecasts for new business, renewal and expansion, forecast accuracy by rep and team, and a pipeline waterfall.
We use HubSpot. Which one should we choose?
Avoma. Weflow works only with Salesforce and is built entirely on the Salesforce API, which is what lets it respect custom objects, validation rules and permissions with no field mapping step. Avoma syncs two ways with HubSpot, creating a HubSpot meeting for each call and writing notes and mapped deal properties, and also connects to Pipedrive, Zoho, Zendesk and Copper.
Can we move our Avoma recordings to Weflow?
Yes. Weflow imports and reprocesses your existing recording library at no extra cost, typically in 1–2 weeks depending on volume, so past calls stay searchable and their transcripts feed Ask Weflow AI. Weflow also backfills up to 24 months of past emails and meetings into Salesforce, which fills the gap for meetings Avoma recorded before your CRM was connected.
Can we try both before we buy?
Yes. Weflow offers a 14-day free trial on your own Salesforce, with implementation included, and its technical setup takes 30–45 minutes with your Salesforce and mail admins. Avoma offers a 14-day free trial of its Organization plan with every add-on switched on and no credit card; when it ends, the account becomes a viewer account that cannot record new meetings until it is upgraded.
Where is our data hosted?
Weflow hosts in Frankfurt, New York or Sydney, matching your Salesforce region by default with an override to keep data in the EU or UK, and holds SOC 2 Type II with HIPAA, GDPR and CCPA compliance and zero AI data retention. Avoma hosts all customer data on AWS in the United States and holds SOC 2 Type II and ISO/IEC 42001; teams that need EU residency discuss options with its enterprise team.
Try before you buy
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