Home / Compare / Weflow vs Attention

Weflow vs Attention

By Weflow · Updated October 19, 2026

Weflow captures every email, meeting, contact and call into your own Salesforce, then runs pipeline management and forecasting on that data, from $19 to $79 per user per month with no platform fee. Attention starts from the call, keeps its data in its own store, and does not publish a price.

We weren't buying conversation intelligence. We were buying a unified data layer that the entire go-to-market motion could run on, and a partner who understood that distinction.

Scott Jones, SVP of GTM Revenue Intelligence & Enablement, KORE Wireless · Case study

At a glance

What each covers

WeflowActivity CaptureConversation IntelligenceDeal IntelligenceForecastingPipeline Analytics
AttentionActivity Capture (partial)Conversation IntelligenceDeal Intelligence (partial)Forecasting (partial)Pipeline Analytics (partial)
WeflowAttention
Price per user$19–$79/user/monthnot published
Cost for 50 users, per year$47,400quote only
Time to set up30–45 minutesself-serve, claimed in minutes
CRMs supportedSalesforce onlySalesforce, HubSpot, more on request
Where captured email livesyour SalesforceAttention's own store
Trusted by RevOps & CROs in 300+ fast-growing companies
Case Study

"With Weflow, we’re now capturing all relevant activities and have full transparency into the performance of each sales rep. It’s a game changer."

Irina Smirnova
Senior Sales Operations Manager
Quote

"Weflow gives us better visibility and predictability of our business."

Andreas Bodczek
CEO
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Case Study

"Weflow eliminated the need for our VP to ask, ‘Did you follow up with that deal?’. It tracks customer interactions automatically, creating a framework that drives accountability across the team."

Leslie Phillips
Director of Operations
Case Study

"None of the other tools gave us a solution like Weflow. From the beginning, we had a really smooth process."

Rugile Pudzevelyte
Senior Revenue Operations Manager
Case Study

"I had a first introductory call with Weflow. I think I was sold after 15 minutes. There’s no question that the people at Weflow understood the problems that we were trying to solve."

Louisa Winnik
VP Business Systems
Case Study

"I’ve worked with Gong before, but Weflow’s simplicity and real-time sync are game-changing."

Bastian Stosic
Head of Media Sales Operations
Quote
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"We use Weflow to auto-capture activity data, run deal reviews, and analyze our pipeline to inform our forecast. Being able to spot deal risks early has improved win rates and pipeline health."

Mark Reich
CRO

Feature comparison

If your goal is AI agents and workflows built on call data, across HubSpot or Salesforce, Attention is a good choice. When you want a complete Salesforce record of every email, meeting and call, with forecasting on top, choose Weflow.

Full supportPartialNot available
Activity CaptureShow 6 capabilitiesHide
CapabilityWeflowAttention
Email captureFull supportStrongerServer-side capture at the mail tenant through a central app in Microsoft Entra ID or Google Workspace.No rep action, no per-rep OAuth. Only business-relevant mail is written; internal-only threads never are.PartialSyncs Gmail and Microsoft 365 email into Attention's own store and ties each message to an account and deal.Logging it to the CRM takes a workflow your team builds.
Meeting captureFull supportStrongerMeeting logged as a Salesforce activity whether or not it was recorded.A recording adds the summary and field updates to the same activity. Activity Timeline Lightning component on Account, Opportunity, Contact and Lead pages.PartialRecorded calls link to an opportunity by matching participants to CRM contacts.Next to a separate capture tool, Salesforce gets two events for the same meeting.
Record mappingFull supportStrongerActivity mapped to Salesforce accounts and opportunities and shown on Account, Opportunity, Contact and Lead records.Activity Capture Health flags duplicate accounts, duplicate contacts, non-converted leads and accounts sharing a website domain.PartialMatches meeting participants to CRM contacts to find the opportunity.Desktop recordings depend on detecting the meeting URL; without it, recording, opportunity assignment and CRM export all stop.
Inbox extensionFull supportStrongerThe Outlook Add-In and the Chrome Extension for Gmail show Salesforce context and the records an email or meeting will log to.Reps re-map an email once for the whole thread, untick logging per email, and move an email that is already logged. Ask Weflow AI runs inside the inbox.Not availableNo Outlook add-in or Gmail extension for mapping email to records.Email syncs into Attention's own store and is tied to an account and deal there.
ContactsFull supportStrongerCreates missing Contacts from To and CC recipients when a rep sends, enriched with title, phone and LinkedIn, and adds Opportunity Contact Roles.Admins restrict creation to existing accounts and exclude domains. Sold standalone as Activity & Contact Capture at $19/user/month.PartialNo built-in contact creation from emails or meetings.Google contacts sync only through Workflows.
ReportsFull supportStrongerWeflow Analytics runs inside Salesforce and consumes no Salesforce API calls.Activity trend lines, accounts with no activity in 90 days, per-user counts split by emails and meetings, CSV export.PartialUsage, manager activity and pipeline reports built on Attention's own data.
Integration & PlatformShow 4 capabilitiesHide
CapabilityWeflowAttention
CRM supportFull supportSalesforce only, all editions with API access, built entirely on the Salesforce API.No field mapping step; custom objects, field dependencies, validation rules and permission sets respected. A team on another CRM is not a fit.Full supportStrongerTwo-way sync with Salesforce and HubSpot.For other CRMs, Attention's team sets up the mapping on request. Call data is held in Attention and synced out as field values.
IntegrationsFull supportSalesforce, Google Workspace, Microsoft 365, Zoom, Microsoft Teams, Google Meet, Webex, Slack, Chrome extension, Outlook add-in.Full supportStrongerWorkflow steps act in Gmail, Google Sheets, Salesforce, HubSpot, Pipedrive, Zoho, Asana, Airtable, Notion, Linear, Snowflake and Slack.Slack works in both directions.
Setup and deploymentFull supportStrongerTenant-level enrollment through a Google Workspace or Microsoft Entra ID app, no per-rep OAuth. 30-45 minutes of technical integration with the Salesforce and mail admins, about an hour of workspace configuration.Implementation typically 2-3 weeks, run by Weflow at no charge. Existing conversation library migrated and reprocessed free, roughly 1-2 weeks. 14-day free trial, minimum 10 licenses.Full supportSelf-serve setup that Attention says takes minutes.Each rep connects their own calendar and email, and admins track who has not. The Salesforce connection needs a user with Modify All Data.
Security & complianceFull supportStrongerSOC 2 Type II, HIPAA, GDPR and CCPA compliant, zero data retention, customer data never used to train models.ISO 27001 targeted December 2026. Sign-in only through Salesforce OAuth and the SSO your Salesforce org enforces. Data held in the region of your Salesforce instance, overridable to the EU or UK.Full supportSOC 2 Type II and HIPAA with a BAA.Data stored in the US, with a separate EU instance for EU-hosted customers. Snippet links are public by default unless restricted.
Conversation IntelligenceShow 9 capabilitiesHide
CapabilityWeflowAttention
Recording and transcriptionFull supportStrongerNotetaker auto-scheduled onto every external meeting from the calendar connection: Zoom, Microsoft Teams, Google Meet, Webex. 96 languages with automatic detection.Recording health dashboard with meetings recorded, skipped and error rate, CSV export.Full supportBot joins the meeting as a participant by default.More than 100 languages with automatic speaker labels. Live talk-track and battlecard prompts in the desktop app during the call.
Desktop app, no botFull supportStrongerDesktop app for Windows and macOS records system audio and microphone, plus video, without a notetaker in the call.Records Zoom, Google Meet, Microsoft Teams, Webex and softphones such as Aircall and RingCentral.PartialmacOS on Apple Silicon only, no Windows or Intel build.Needs four macOS permissions including Full Disk Access. Microsoft Teams in a browser is unsupported, and a dropped network ends the recording.
In-person meetingsFull supportStrongeriOS and Android apps included free with Conversation Intelligence.Manual upload up to 512MB, processed through the same pipeline as a recorded meeting.Not availableAttention has no mobile app.
Phone callsFull supportStrongerThe desktop app records softphone calls such as Aircall and RingCentral.Recordings from a connected dialer are pulled in, transcribed, written back to Salesforce and scored alongside meetings.Full supportSyncs Aircall recordings and transcripts, and imports Zoom Phone calls a few minutes after they end.
Salesforce write-backFull supportStrongerConversation data written into 2 Salesforce objects: a recording object holding the summary and full transcript, plus an indexing object.The transcript is reportable, permissioned and survives the subscription. Video files stay out of Salesforce and export through the public API to your own cloud storage.Full supportOAuth app on the Salesforce REST API, described by Attention as two-way sync.The connecting user needs API Enabled, Customize Application and Modify All Data. A new CRM custom field populates only after someone maps it, and only on future calls.
AI Field UpdatesFull supportStrongerWrites to standard and custom objects, and to text, picklist, multi-select, number, currency, date and checkbox fields.More than 250 pre-built prompts for field updates and summaries. Per-field automatic updates without user verification, with optional PDF context and web search.Full supportFields configured per team, free text or picklist, scoped to one conversation or a whole deal.Extraction prompts can be tested against a past call. Attention drafts suggested field setups when a CRM is connected. Automatic sync is the recommended default, so no human sees a value before it lands.
Coaching scorecardsFull supportAI scores every call against the methodology, no manual call review.MEDDIC and MEDDPICC playbooks read the whole record with its activities, meetings and recordings, refreshed every 3 hours. Rep 360 view for rep-level coaching.Full supportStrongerCriteria written in natural language with per-criterion weights and a scale set per scorecard.Scoped to teams and to call tags such as Discovery or Closing. Pre-built MEDDIC, BANT and SPICED frameworks.
Follow-up emailsFull supportStrongerFollow-up written in the language the meeting was held in, while the Salesforce summary follows the workspace language.Full supportA template holds a prompt, assigned per team.A generated follow-up opens as a Gmail draft or copies to the clipboard; Workflows can send through Gmail.
Clips and libraryFull supportClip key moments from the transcript and build playlists.Free view-only licenses up to the number of recording licenses held, so enablement, product and support can watch calls.Full supportStrongerSnippets cut on the timeline, saved to team library folders, downloadable as MP4.Timestamped comments with @ mentions that email a link opening at that moment.
Pipeline & ForecastingShow 3 capabilitiesHide
CapabilityWeflowAttention
Pipeline viewsFull supportStrongerReal-time two-way Salesforce sync, so an edit in either system lands in the other.Deal board with amount, time in stage, days to close, deal score, weighted forecast, reply rate and engagement score. Pipeline Management sold as its own product.Full supportDeal View with configurable boards, columns and tabs, plus pipeline reports by rep, team, region and stage.
Deal intelligenceFull supportStrongerMore than 50 deal-level signals feed AI deal analysis.A deal-level AI summary reasons across every meeting on the opportunity, with communication velocity and everyone involved. AI Playbooks report per-criterion status and say when no evidence exists.Full supportDeal score computed from rep behaviour, buyer engagement and conversation patterns, updating as the deal progresses.Grounded in conversation data rather than pipeline movement or CRM history.
Forecast processFull supportStrongerThree methods side by side: weighted forecast from historic stage close rates, rep and manager roll-up, and an AI projection that returns a landing range.Reps submit a baseline and best case tied to named opportunities, every revision is versioned, managers can override, and a deadline locks the field. Quotas at org, team and individual level. Accuracy reported per period by manager, team and individual.PartialForecast grid with configurable columns such as Commit, Best Case and Pipeline, each rolled up from deals, computed from the CRM or entered by users.
AI & AutomationShow 3 capabilitiesHide
CapabilityWeflowAttention
Ask AIFull supportReads Salesforce records, captured emails and meetings, and the public web.Runs in the Weflow Chrome extension, including on Salesforce record pages. Meeting prep briefs generated from the calendar. Ask Weflow AI included in every plan and bundle.Full supportInsights scoped per question to This Conversation or Entire Deal, with five pre-built templates including Closing attempt and Deal risks.A Super Agent also searches CRM data and imported email.
Agents and workflowsFull supportAgent Builder priced per workspace, with a free tier of 25 agent actions per month in every plan, then Growth $299 and Scale $999.Agent reports delivered to a chosen Slack channel with optional PDF or CSV. Fewer connected tools for agents to act in than Attention.Full supportStrongerLow-code canvas with per-step testing.Triggers from Attention events, connected apps, schedules or an inbound webhook. Routers, loops, HTTP requests and custom Node.js or TypeScript steps. Ask OpenAI, Ask Anthropic and Perplexity available as steps. Step-by-step run history and versioning.
API and MCPFull supportOfficial read-only MCP connector for conversational call analysis in Claude, ChatGPT and other assistants, plus a public API for recordings, transcripts, summaries, templates and insights.API keys created by the customer.Full supportStrongerRead and write MCP server with 68 tools across 15 groups, returning raw transcripts and connecting to Claude.Rate limits rather than metered credits.

Which one fits your team

You need email, calendar and contacts too

Weflow captures email, calendar and contacts alongside call data and writes all of it into Salesforce. Attention keeps email in its own store and is built around the call.

Better fit: Weflow

Your MEDDIC fields are mostly empty

More than 250 pre-built prompts write field updates to standard and custom Salesforce fields, ready to use, at $39/user/month.

Better fit: Weflow

Your reps are on Windows or Intel Macs

Weflow's desktop app runs on Windows and macOS. Attention's desktop app runs on Apple Silicon Macs only.

Better fit: Weflow

You want to keep Clari for forecasting

The Activity Capture and Conversation Intelligence bundle is $49/user/month, so the forecast layer in Clari can use accurate data.

Better fit: Weflow

Your data should stay in your own Salesforce

Weflow writes everything into the region of your Salesforce, with an EU or UK override, and keeps nothing for AI training. Attention holds data in its own store, in the US with a separate EU instance.

Better fit: Weflow

You run HubSpot or another CRM besides Salesforce

Attention syncs two ways with HubSpot and maps other CRMs on request. Weflow is Salesforce-only.

Better fit: Attention

Phone is most of your touches

Attention integrates with Aircall and Zoom Phone. Weflow records softphone calls through its desktop app but is not a dialer.

Better fit: Attention

Your own AI assistant should query calls

Attention has a read and write MCP server with 68 tools across 15 groups, with connection from Claude documented.

Better fit: Attention

Pricing compared

Weflow publishes its prices: seat-priced, with no platform or implementation fee. Attention does not publish pricing, so a number only comes from a sales call.

WeflowAttention
Seat price$19–$79 per user per month, billed annuallyNot published; priced by quote
Platform feeNoneBy quote
Implementation feeNoneBy quote
Free trial14 daysNot published
Minimum users10 users on annual billingNot published
Agents and workflowsAgent Builder: free tier of 25 agent actions a month, then Growth $299 or Scale $999 per workspaceNot published
50 users, per year$47,400full platformQuote onlyno public price

IncludedCosts extraNot offeredFree view-only Conversation Intelligence licenses, up to the number of recording licenses you hold.

What users of each tool say

Weflow

What they like

“The absolute best part about Weflow is that it automatically summarises every single client call and drops the notes straight into Salesforce. I stopped writing up notes manually for the most time.”

LPLaszlo P.Enterprise, 5/5 · G2 review

Where it falls short

“There is a small lag when a new field is created on Salesforce, it doesn't instantly sync with WeFlow.”

ACAlisson C.Senior Account Executive (Mid-Market), 5/5 · G2 review

AttentionAttention

What they like

“I really appreciate the coaching tab as the most important piece for improvement. It allows our mentors to review their own sessions, like looking at game film, to see what went well and what didn't.”

JYJayme Y.Mid-Market, 5/5 · G2 review

Where it falls short

“The odd time Attention will pull data for the wrong account but that could also be an issue with our CRM data.”

MRMike R.Mid-Market, 5/5 · G2 review

Recommended plan

Replacing Attention with Weflow

Product

Replaces Attention's core

Conversation Intelligence

AI notetaker to record, transcribe meetings, update Salesforce, and get AI insights from conversations.

$39

per user / month

Includes

Ask AI Agent Builder Mobile Copilot

  • AI meeting summaries, field updates and follow-up emails
  • AI coaching and scoring
  • 250+ pre-built prompts (MEDDIC, SPICED, etc.)
  • Auto-language detection (96+ languages)
  • Unlimited view-only licenses

Enterprise-grade security

Weflow is built for teams with strict security and privacy requirements.

SOC 2 badge

SOC 2 Type II

GDPR badge

GDPR

HIPAA badge

HIPAA

CCPA badge

CCPA

Frequently asked questions

We already use Gong (or Clari, or Outreach). Can Weflow run alongside them without data conflicts?

Yes. Activity Capture has a Compatibility Mode for exactly this: it delays its own sync by about 10 seconds so the other tool logs the email first, then checks the message for that tool's tracking pattern and skips it if it finds one, with named sequencers shipped as presets. Everything Weflow writes lands in Salesforce as reportable data, so the tools already connected to your org read it there.

We're not on Salesforce. Can Weflow work with HubSpot or another CRM?

No. Weflow works only with Salesforce and is built entirely on the Salesforce API. If your CRM is HubSpot or another non-Salesforce system, Attention is the better fit: it syncs both ways with HubSpot and its team maps other CRMs on request. The Salesforce-only scope is deliberate: it is what lets the integration respect your custom objects, field dependencies, validation rules and permission sets, with no field mapping step at setup.

Our team is under 10 users. Is Weflow still an option?

Not on a paid contract: the minimum is 10 users on annual billing. Below that, the 14-day free trial is how you see it running on your own Salesforce data, with implementation done for you at no cost. Attention prices by quote, so ask them what a team your size would cost.

How long does Weflow deployment actually take, and do my reps need to do anything?

The technical integration takes 30-45 minutes with your Salesforce admin and your mail admin in the same call, plus about 1 hour to configure the workspace. Full implementation typically completes in 2-3 weeks, and what stretches it is internal alignment, deciding which methodology to score against and which fields the AI should write, rather than the product. Enrollment is centralized through the Google Workspace or Microsoft Entra ID app, so reps do nothing.

Can leadership and non-sales teams access Weflow data without buying seats?

Yes, up to a point: Weflow includes free view-only Conversation Intelligence licenses up to the number of recording licenses you hold. Product, CS, enablement and executives use them to watch recordings and read summaries, transcripts and analytics at no cost, which matters for total cost when 20 reps record but 50 stakeholders want access. On Attention's side, a shared snippet link is viewable by anyone holding it unless the sharer ticks the option restricting it to Attention users at your company.

Can we report on Weflow-captured data in our existing BI tools?

Yes. Weflow's writes land in Salesforce as reportable data, so Salesforce reports, dashboards and Flows run on it directly and your existing reporting stack reads it through the Salesforce connectors you already have. The Weflow public API pulls recordings, transcripts, summaries, templates and insights out for a warehouse or an LLM.

We only need conversation intelligence right now. Do we have to buy the full platform?

No. Weflow sells modularly: Activity & Contact Capture at $19/user/mo, Conversation Intelligence at $39/user/mo, Deal Intelligence & Forecasting at $39/user/mo, or a bundle. The Revenue AI Foundation bundle of Activity Capture plus Conversation Intelligence is $49/user/mo. Different teams inside the same company can sit on different products, so you can start with one and expand without re-implementation.

We have years of calls in our current conversation intelligence tool. Do we lose them when we switch?

No. Weflow imports and reprocesses your existing recording library through the incumbent's API at no extra cost, typically in 1-2 weeks depending on volume, at libraries in the thousands of recordings. Because the transcripts are reprocessed rather than parked, a question about how an objection was handled last quarter still answers after the move.

Does Weflow log emails and meetings to Salesforce, or only calls?

Both. Weflow captures inbound and outbound email server side from Google Workspace or Microsoft 365 and logs every external calendar meeting as a Salesforce Event, whether or not it was recorded. Emails land as Task or EmailMessage records at the admin's choice, matched to the right contact, account and opportunity. Attention syncs email into its own store and ties it to an account and deal; getting it into the CRM takes a workflow your team builds.

Does Weflow create contacts in Salesforce automatically?

Yes. When a rep sends an email, Weflow creates any To or CC recipient missing from Salesforce as a Contact on the matching account, enriched with title, phone and LinkedIn at no extra charge, and adds the Opportunity Contact Role when it logs that person's email to a deal. Admins restrict creation to existing accounts, cap contacts per meeting and exclude domains. Attention has no built-in contact creation from emails or meetings and syncs Google contacts only through Workflows.

Can we buy Weflow's activity capture without Conversation Intelligence?

Yes. Activity & Contact Capture is $19 per user per month on its own, Conversation Intelligence is $39, and the two together are $49 in the Revenue AI Foundation bundle, billed annually with a 10-user minimum. Different teams in the same company can run different products. Attention's capture is built around the call and is not sold as a standalone activity and contact capture product.

What happens to our data if we stop using Weflow?

Everything Weflow wrote into Salesforce stays in Salesforce. Conversation data sits in 2 Salesforce objects, a recording object holding the summary and full transcript and an indexing object, so the transcript survives the end of the subscription and the reports and Flows built on that data keep working. Video files are the exception: they are held by Weflow and exported through the public API to your own cloud storage rather than stored in Salesforce.

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