Weflow is the Revenue AI Orchestration platform for sales, customer success, and RevOps teams. It captures every email, meeting and call, turns conversations into CRM data you own, and forecasts on it. Momentum, owned by Salesforce, and Attention both start from the call: they turn conversations into summaries, field updates and actions, and rely on other tools for email in Salesforce and for forecasting.
We weren't buying conversation intelligence. We were buying a unified data layer that the entire go-to-market motion could run on, and a partner who understood that distinction.
Scott Jones, SVP of GTM Revenue Intelligence & Enablement, KORE Wireless · Case study
At a glance
What each covers
| Weflow | Momentum | Attention | |
|---|---|---|---|
| Price per user | $19–$79 a month | $69–$99, plus $30 for recording | Not published |
| Email logged to Salesforce | Every email | None | Through a workflow you build |
| Forecasting | Built in | None; feeds Clari or Gong | Forecast grid |
| Mobile app | iOS and Android | None | None |
| Data hosting | EU, US or APAC | United States | US, with a separate EU instance |
"With Weflow, we’re now capturing all relevant activities and have full transparency into the performance of each sales rep. It’s a game changer."

"Weflow gives us better visibility and predictability of our business."


"Weflow eliminated the need for our VP to ask, ‘Did you follow up with that deal?’. It tracks customer interactions automatically, creating a framework that drives accountability across the team."



"None of the other tools gave us a solution like Weflow. From the beginning, we had a really smooth process."
.webp)
"I had a first introductory call with Weflow. I think I was sold after 15 minutes. There’s no question that the people at Weflow understood the problems that we were trying to solve."

"I’ve worked with Gong before, but Weflow’s simplicity and real-time sync are game-changing."
.webp)


"We use Weflow to auto-capture activity data, run deal reviews, and analyze our pipeline to inform our forecast. Being able to spot deal risks early has improved win rates and pipeline health."

Feature comparison
If your goal is Slack-first deal workflows on top of the recorder you already run, Momentum is a good choice. If it is building your own AI agents on call data, across HubSpot or Salesforce, Attention is. When you want every interaction captured into CRM data you own, with forecasting on top, choose Weflow.
Activity CaptureShow 6 capabilitiesHide
| Capability | Weflow | Momentum | Attention |
|---|---|---|---|
| Email capture | StrongerServer-side capture through a central app in Google Workspace or Microsoft 365, with no rep action.Logged as Salesforce Task or EmailMessage records. | Logs no email itself.It reads only emails another tool has already logged to Salesforce Tasks. | Imports Gmail and Microsoft 365 email into its own store, tied to an account and deal.Logging it to the CRM takes a workflow you build. |
| Meeting logging | StrongerEvery external calendar meeting logged as a permanent Salesforce Event, whether or not it was recorded. | Writes call logs to Salesforce Event records once an admin switches on Event mapping, for calls it processes from then on. | Recorded calls link to an opportunity by matching participants to CRM contacts and write values into mapped fields. |
| Matching to the right opportunity | StrongerAdmin-set matching rules per team.With several open opportunities on one account, Weflow weighs contact role, owner, account and stage. | Maps calls by attendee email.With several open deals on one account, reps remap the call by hand in its web app. | Matches participants to CRM contacts to find the opportunity.Reps change the account and opportunity in Attention's app. |
| Contacts | StrongerCreates missing Salesforce contacts from email recipients under admin rules, and adds Opportunity Contact Roles when it logs an email. | Adds meeting attendees to Salesforce as contacts or leads, including invitees who did not join.None from email. | No built-in contact creation from email or meetings.A team builds it as a workflow step. |
| Custom objects | StrongerLogs activity to any Salesforce object, including cases and custom objects. | Links calls to accounts, leads and opportunities only. | Writes call values to the objects an admin maps, including HubSpot custom objects.Imported emails stay in Attention. |
| Historical backfill | StrongerPast emails and meetings written into Salesforce, typically up to 24 months.Run by Weflow's team. | Older dialer calls only when its support runs a backfill.No past emails or meetings. | Its API imports past recordings from another tool.Zoom Phone calls outside the retry window are not imported. |
Integration & PlatformShow 7 capabilitiesHide
| Capability | Weflow | Momentum | Attention |
|---|---|---|---|
| CRM support | Salesforce only, built on the Salesforce API, real-time and two-way.Respects custom objects, validation rules and permission sets. | Salesforce Sales Cloud only.HubSpot is not supported. | StrongerSalesforce and HubSpot, both two-way.Its team maps other CRMs on request. |
| Setup and rollout | StrongerAn admin installs one central app in Google or Microsoft, with no install per rep.Technical setup takes 30–45 minutes; full rollout typically 2–3 weeks. | An admin installs it in minutes, then each user authorises their own calendar.Outlook calendars are in early beta. | Each rep links their own calendar and email, and an admin tracks who has not.The Salesforce user needs Modify All Data. |
| Slack | Posts summaries, recording links, forecast reminders and agent reports to Slack.Does not read Slack. | StrongerReps update Salesforce from Slack or Teams alert buttons and run each deal in its own channel. | Workflows post summaries and alerts to Slack, and people tag @Attention in Slack to ask its agents. |
| AI agents and workflows | Agent Builder runs scheduled or record-triggered agents that deliver to Slack, email or PDF, with 25 free actions a month per workspace. | Six prebuilt agents plus AI Signals workflows admins build from prompts and CRM conditions. | StrongerLow-code builder with triggers, branching, loops and custom code, plus more than 100 ready-made agents. |
| Ask AI | StrongerAsk Weflow AI answers across Salesforce records, emails, meetings and transcripts, scoped to a call, deal or the whole pipeline, inside your Salesforce permissions. | Ask Momentum answers about calls, and accounts from the Transformation plan.Deep Research reads many deals at once with the quote behind each finding. | Insights answer questions on one call or a whole deal, and its Super Agent searches Salesforce and HubSpot accounts and imported email. |
| API and MCP | Read-only MCP connector for Claude, ChatGPT and other assistants, and a REST API that bulk-exports transcripts, scores and signals. | No MCP server of its own.Its API is off by default and capped at 100 requests per 15 minutes. | StrongerRead and write MCP server with 68 tools for Claude, ChatGPT and IDE agents, plus API keys. |
| Security and data residency | StrongerSOC 2 Type II, HIPAA, GDPR and CCPA with zero AI data retention.Hosted in the EU, US or APAC, matched to your Salesforce region. | SOC 2 Type II, GDPR, CCPA and HIPAA.Data stored and processed in the United States, with no choice of region. | SOC 2 Type II and HIPAA with a BAA.Data stored in the US, with a separate EU instance for EU-hosted customers. |
Conversation IntelligenceShow 9 capabilitiesHide
| Capability | Weflow | Momentum | Attention |
|---|---|---|---|
| Meeting recording | Notetaker on Zoom, Microsoft Teams, Google Meet and Webex.The desktop app for Windows and macOS records without a bot. | With the $30 recording add-on: Zoom through Zoom's cloud recording, Meet and others through its bot. | Notetaker bot on Zoom, Meet and Teams by default, or its desktop app on Apple Silicon Macs. |
| Dialers and other recorders | The desktop app records softphones such as Aircall and RingCentral, and Outreach dialer calls are pulled in. | StrongerSeven dialers, plus calls recorded by Gong, Chorus, Clari Copilot, Attention or Salesloft. | Imports Zoom Phone and Aircall recordings.Its API imports recordings from other tools. |
| Transcription | Stronger96 languages with automatic language detection.Follow-ups in the meeting's language, Salesforce summaries in the workspace language. | More than 99 languages with its own recorder, most accurately in English. | More than 100 languages.Each user sets a primary language for transcripts and summaries. |
| Summaries and follow-ups | AI summary within about a minute from as many templates as you need, written to the Salesforce Event.Follow-up drafted from the transcript. | StrongerSummaries by call type and stage to Slack, email and Salesforce.A follow-up drafts after every call and sends from Gmail. | Long and short summary templates shaped by prompts.Follow-ups drafted from team templates and opened in Gmail. |
| AI Field Updates | StrongerWrites call values into Salesforce fields of every type except lookups, on standard and custom objects, automatically or after review. | Autopilot writes into opportunity, account, lead, contact and Event fields, automatic, reviewed in Slack, or fill-if-empty. | A written prompt per mapped Salesforce or HubSpot field.Automatic sync is the default, so values land unreviewed. |
| Coaching scorecards | Every recorded call scored against MEDDIC, MEDDPICC or Challenger templates, with manager override, rolled up per deal and rep. | The Coaching Agent scores every call per competency, 0 to 2, with written feedback. | StrongerScorecards written in natural language with weights, MEDDIC, BANT and SPICED built in, tested against a past call. |
| Clips and library | Searchable library where reps turn chapters or transcript passages into clips and playlists.Free view-only licenses for anyone reviewing calls. | StrongerCall Library with searchable transcripts and folders.Clips of 10 to 15 seconds are cut automatically and posted to Slack. | Snippets cut on the timeline, kept in team library folders and shared as links or MP4 downloads.Links are public by default. |
| Live help during the call | Coaches after the call, not during it. | All AI runs after the call.No live prompts. | StrongerLive transcript with talk-track and battlecard prompts in its Mac desktop app. |
| In-person meetings | StrongeriOS and Android apps record in-person meetings and voice notes, synced to Salesforce. | No mobile app.In-person conversations arrive only as uploaded recordings. | No mobile app.Records online meetings only. |
Deal Intelligence & ForecastingShow 6 capabilitiesHide
| Capability | Weflow | Momentum | Attention |
|---|---|---|---|
| Deal board | StrongerOpportunity, account and contact fields side by side with last email and next meeting, every field editable back to Salesforce. | Slack App Home lists a rep's opportunities by owner, stage or field, with a Slack channel per deal. | Deal View boards with configurable columns and tabs, filtered on live CRM picklists. |
| Deal risk and scoring | StrongerScores every opportunity 0 to 100 nightly on your own closed deals, beside 50+ deal signals and rule-based warnings. | AI Signals flag churn and deal risk from calls, filtered by stage or ARR, and alert the right people. | A deal score built from call content and the indicators you define.Deal Risk Monitor scans calls for risk phrases. |
| Qualification methodology | StrongerAI Playbooks fill MEDDIC, SPICED, BANT or your own framework from every email, meeting and CRM field, written to Salesforce. | Autopilot fills MEDDPICC fields from calls, one prompt per field. | Grades calls against MEDDIC, BANT, SPICED or your own criteria; deal fields summarise every call. |
| Forecast submissions | StrongerReps submit a baseline and best case tied to named deals.Calls roll up the hierarchy, managers override with a logged reason. | No forecast of its own.Momentum feeds Clari or Gong. | A forecast grid with columns users enter, rolled up from deals or computed from the CRM. |
| AI forecast and forecast types | StrongerAI projection returns a low, middle and high range from 50+ signals.Parallel forecasts for new business, renewal and expansion. | No forecast prediction and no forecast types. | One set of forecast categories for the organisation.A Sales Forecast Predictor is listed among its agents. |
| Pipeline analytics | StrongerPipeline waterfall between any two dates with drill-down, pacing, stage conversion and 30+ prebuilt metrics. | Posts existing Salesforce reports into Slack.No waterfall or pacing of its own. | Pipeline report of closed, open, stagnant and biggest deals against goal, filterable by any CRM field. |
Which one fits your team
You want one platform under your AI
Momentum and Attention turn calls into actions on top of other tools. Weflow captures every email, meeting and call into CRM data you own and runs its AI and forecasting on it.
Better fit: Weflow
Every email should reach Salesforce
Weflow logs every email as a native Salesforce record. Momentum logs no email, and Attention keeps imported email in its own store unless you build a workflow.
Better fit: Weflow
Your CRO needs a forecast to run the business on
Weflow adds submissions, an AI projection, accuracy tracking and a pipeline waterfall. Momentum has no forecast, and Attention has a forecast grid.
Better fit: Weflow
Your reps meet customers in person or work on Windows
Weflow records in-person meetings on iOS and Android and runs its desktop app on Windows and macOS. Neither Momentum nor Attention has a mobile app.
Better fit: Weflow
Your team lives in Slack
Momentum puts summaries, alerts, field confirmations and deal channels in Slack or Teams, where reps update Salesforce without opening it.
Better fit: Momentum
You buy Salesforce's top edition
Momentum is included in Salesforce's Max sales edition and announced for Core and Advanced, so it may already sit in your Salesforce contract.
Better fit: Momentum
You want to build your own AI agents
Attention's low-code builder runs triggers, loops and custom code, with more than 100 ready-made agents and a read and write MCP server.
Better fit: Attention
You run HubSpot
Attention syncs two ways with HubSpot and maps other CRMs on request. Weflow and Momentum work only with Salesforce.
Better fit: Attention
Pricing compared
Weflow is priced per seat, with capture, Conversation Intelligence and forecasting in the full platform and no platform fee. Momentum sells plans per seat and adds recording for $30. Attention does not publish pricing.
| Weflow | Momentum | Attention | |
|---|---|---|---|
| Seat price | $19 Activity & Contact Capture, $39 Conversation Intelligence, $39 Deal Intelligence & Forecasting; bundles at $49, $59 and $79 (per user per month, billed annually) | Business $69, Transformation $99 per user per month on annual plans; Enterprise on quote | Not published; priced by quote |
| Call recording | Included in Conversation Intelligence | Conversation Intelligence add-on, $30 per user per month | By quote |
| Forecasting | Deal Intelligence & Forecasting, $39 per user per month | Not offered | By quote |
| Free trial | 14 days, with implementation included | None; custom pilots on request | Not published |
| Implementation fee | None | Professional services sold as an add-on | By quote |
| 50 users, per year | $47,400full platform | $59,400Business plan with recording, no forecasting | Quote onlyno public price |
IncludedCosts extraNot offeredMomentum also comes with Salesforce's Max sales edition at $550 per user per month.
What users of each tool say
What they like
“The absolute best part about Weflow is that it automatically summarises every single client call and drops the notes straight into Salesforce. I stopped writing up notes manually for the most time.”
LPLaszlo P.Enterprise, 5/5 · G2 review
Where it falls short
“There is a small lag when a new field is created on Salesforce, it doesn't instantly sync with WeFlow.”
ACAlisson C.Senior Account Executive (Mid-Market), 5/5 · G2 review
MomentumWhat they like
“I like how easy Momentum is to interact with in Slack and how accurate the recaps are for me and my team. We have the recaps read directly into account channels in Slack which makes it easy for everyone to stay on the same page.”
VUVerified User in Computer SoftwareMid-Market, 5/5 · G2 review
Where it falls short
“Sometimes it does not map the right call to the right salesforce account.”
VUVerified User in Computer SoftwareMid-Market, 4.5/5 · G2 review
AttentionWhat they like
“I really appreciate the coaching tab as the most important piece for improvement. It allows our mentors to review their own sessions, like looking at game film, to see what went well and what didn't.”
JYJayme Y.Mid-Market, 5/5 · G2 review
Where it falls short
“The odd time Attention will pull data for the wrong account but that could also be an issue with our CRM data.”
MRMike R.Mid-Market, 5/5 · G2 review
Replacing Momentum and Attention with Weflow
Product
Replaces both conversation layers
Conversation Intelligence
AI notetaker to record, transcribe meetings, update Salesforce, and get AI insights from conversations.
$39
per user / month
Includes
Ask AI Agent Builder Mobile Copilot
- AI meeting summaries, field updates and follow-up emails
- AI coaching and scoring
- 250+ pre-built prompts (MEDDIC, SPICED, etc.)
- Auto-language detection (96+ languages)
- Unlimited view-only licenses
Bundle
From $49/user/month
Revenue AI Foundation
Unify your GTM data with automated Salesforce data capture. Use AI to handle rep workflows and coach your team.
$49
per user / month
Products included
Activity & Contact Capture Conversation Intelligence Mobile Copilot Ask AI Agent Builder
- Auto-sync email, calendar and contacts to Salesforce
- AI notetaker for Zoom, Teams, Meet and more
- AI field updates, summaries, coaching scorecards and follow-up emails
- Build and deploy custom multi-step agents
- Ask Weflow AI about your deals and accounts
Enterprise-grade security
Weflow is built for teams with strict security and privacy requirements.

SOC 2 Type II

GDPR

HIPAA

CCPA
Frequently asked questions
Momentum, Attention and Weflow all record calls. What is the real difference?
What each is built around. Momentum and Attention start from the conversation: AI reads each call and turns it into summaries, field updates, alerts and agent actions. Weflow starts from your revenue data: every email, meeting, contact and call is captured into your CRM, and Conversation Intelligence, forecasting and AI agents run on that complete picture. Agents are only as good as the data they can reach.
Can Weflow replace both Momentum and Attention?
Yes, for teams on Salesforce. Weflow covers their recording, summaries, follow-ups, field updates, scorecards and deal risk, and adds every email logged to Salesforce, forecasting, pipeline analytics and in-person recording. You give up Momentum's Slack-first workflows, Attention's live call prompts, its low-code agent builder and read and write MCP server, and Attention's HubSpot support.
Momentum can run on Attention recordings. Should we use them together?
Some teams do: Momentum reads calls recorded by Attention, Gong, Chorus, Clari Copilot or Salesloft and writes the insights into Salesforce, so it can sit on top of another recorder. That is two vendors for one job, with email capture and forecasting still elsewhere. Weflow replaces the stack: one platform records, captures every email and meeting, writes into Salesforce and forecasts on it.
Do Momentum or Attention log emails to Salesforce?
Not on their own. Momentum logs no email; its only email source is email another tool has already logged to Salesforce Tasks. Attention imports Gmail and Microsoft 365 email into its own store and ties it to accounts and deals, and writing it to the CRM takes a workflow the team builds. Weflow logs every inbound and outbound email server-side as a Salesforce EmailMessage or Task record, with no rep action.
Which of the three does forecasting?
Weflow, fully. Its Deal Intelligence & Forecasting runs deal-by-deal submissions with manager override, an AI projection with a low, middle and high range, parallel forecasts for new business, renewal and expansion, accuracy tracking and a pipeline waterfall. Attention has a forecast grid with columns users enter or roll up from deals. Momentum has no forecast and feeds a team's existing tool, such as Clari or Gong.
Momentum is owned by Salesforce. What does that change?
Salesforce bought Momentum to feed Agentforce and Slackbot with call data and names it the future of call recording and activity capture inside Salesforce, which puts Einstein Activity Capture and Einstein Conversation Insights on a superseded path. It is sold inside Salesforce's sales editions. Weflow and Attention stay independent, and Weflow's agents work your CRM data at a published seat price, without consumption pricing.
We use HubSpot. Which one should we choose?
Attention. It syncs two ways with HubSpot, writes call values into the HubSpot properties an admin maps, and its team maps other CRMs on request. Weflow works only with Salesforce, built entirely on the Salesforce API, and Momentum supports only Salesforce Sales Cloud, so neither fits a HubSpot team.
How do the prices compare?
Weflow costs $19 to $79 per user per month, billed annually, with no platform or implementation fee and AI included in the seat; the full platform for 50 users is $47,400 a year. Momentum's Business plan with the $30 recording add-on comes to $99 per user, or $59,400 a year for 50 users, with no forecasting. Attention does not publish pricing, so its number comes from a sales call.
Where is our data hosted?
Weflow hosts in Frankfurt, New York or Sydney, matching your Salesforce region by default with an override to keep data in the EU or UK, and keeps zero AI data retention. Momentum stores and processes customer data on Google Cloud in the United States with no choice of region. Attention stores data in the US and runs a separate EU instance for EU-hosted customers.
Try before you buy
We get it. You want to make sure you’re getting the right tool to fit your needs. That's why you should try before you buy. Get your 14-day free trial today.
