Buyer intelligence
Updated
Sep 11, 2026

Job Change Agent

Spot when a contact changes role, decide whether the move puts an existing customer or deal at risk or creates a way into a prospect, and give the account owner the matching play.

  • Trigger: a contact’s title or company changes
  • AI steps: decide whether the role change is a risk or an opportunity
  • Output: a task for the account owner carrying the matching play
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Job Change Agent: a contact’s title or company changes; decide whether the role change is a risk or an opportunity; a task for the account owner carrying the matching play
How it works

Agent breakdown

A blueprint to adapt, not a fixed recipe. Set the trigger, thresholds, and methodology that fit your team, and each step builds on the last, using the conversation and CRM context you already capture.

1
TriggerStep 1 of 6

Run when a contact changes role

When a contact’s title or company changes, the agent starts the workflow. This catches moves inside the same business as well as contacts leaving for another company.

  • Trigger: A contact’s title or company changes
  • Include: Moves within the business and departures from it
2
ActionStep 2 of 6

Check whether they are linked to a customer or deal

Next, the agent checks whether the contact is linked to a customer, an existing deal, or a prospect. That context matters because a champion leaving a customer or deal is a risk, while someone arriving at a prospect can provide a way in.

  • Fields: Customer or prospect status
  • Check: Whether the contact is linked to an existing deal
3
ActionStep 3 of 6

Decide whether the change is a risk or an opportunity

Using the account and deal context, the agent decides whether the role change is a risk or an opportunity and explains why. It treats a departure from a live customer as a risk and an arrival at an account with no open deal as an opportunity.

Prompt

Decide whether this contact’s role change is a risk or an opportunity.

Input: the contact’s title or company change, whether the account is a customer or prospect, and whether it has an open deal.

  • Classify a departure from a live customer as a risk.
  • Classify an arrival at an account with no open deal as an opportunity.
  • Explain which account and deal context supports the decision.

Return the classification, risk or opportunity, followed by a short explanation.

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4
ActionStep 4 of 6

Route the change to the matching play

Based on that decision, the agent routes the change to the matching play. The account owner gets a retention move for a customer or deal risk, or an outreach move when the contact creates a way into a prospect.

  • Risk branch: If linked to a customer or deal, route as a risk with a retention play
  • Opportunity branch: If linked to a prospect, route as a way in with an outreach play
5
OutputStep 5 of 6

Create a task for the account owner

Finally, the agent creates one task for whoever owns the account today. The task carries the recommended retention or outreach play, not just a notification that the contact moved.

  • Assigned to: The current account owner
  • Task content: The role change and the recommended play
Output

A role-change task with the matching play for the account owner

Get one task when a contact’s role changes, assigned to whoever owns the account today. The task explains whether the move is a risk or an opportunity and carries the matching retention or outreach play, so the rep knows what to do next.

  • For reps: Follow the recommended play to protect the existing customer or deal, or use the contact’s move as a way into the prospect.
A role-change task with the matching play for the account owner