Competitive Pricing Agent

The agent runs when a buyer compares your price with a competitor on a live call. Starting at the point where the comparison comes up captures the number while its package, discount, and context are still clear.

• Trigger: A buyer compares prices on a live call
• Source: Live buyer conversations

Next, the agent pulls the part of the call where the buyer discussed the competitor's pricing. Keeping the surrounding conversation gives the next step enough context to distinguish the quoted price from what it included.

• Window: The pricing discussion
• Exclude: Your own list price

The agent records the competitor, the price the buyer quoted, what that price included, and any discount they named. It also marks whether the buyer was reading the information or paraphrasing it, so Enablement can see how directly the detail was reported.

Once it has extracted the detail, the agent creates a new pricing data point rather than updating an existing one. Each comparison stays as its own record, so Enablement can see how competitor pricing and discounting show up across deals over time.

• Create: A new pricing data point for each comparison
• Store: The competitor, quoted price, what it included, discount, and whether the buyer was paraphrasing

Finally, the agent posts each new pricing data point to the competitor intel channel as it lands. Enablement and the relevant team members can use the detail in current deals instead of waiting for a quarterly summary.

• Channel: Competitor intel channel
• Recipient: Enablement and relevant team members