Free Salesforce Cheat Sheet

Trusted by RevOps & CROs in 300+ fast-growing companies
Case Study

"With Weflow, we’re now capturing all relevant activities and have full transparency into the performance of each sales rep. It’s a game changer."

Irina Smirnova
Senior Sales Operations Manager
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Quote

"Weflow gives us better visibility and predictability of our business."

Andreas Bodczek
CEO
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Case Study

"Weflow eliminated the need for our VP to ask, ‘Did you follow up with that deal?’. It tracks customer interactions automatically, creating a framework that drives accountability across the team."

Leslie Phillips
Director of Operations
Case Study

"None of the other tools gave us a solution like Weflow. From the beginning, we had a really smooth process."

Rugile Pudzevelyte
Senior Revenue Operations Manager
Case Study

"I had a first introductory call with Weflow. I think I was sold after 15 minutes. There’s no question that the people at Weflow understood the problems that we were trying to solve."

Louisa Winnik
VP Business Systems
Case Study

"I’ve worked with Gong before, but Weflow’s simplicity and real-time sync are game-changing."

Bastian Stosic
Head of Media Sales Operations
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"We use Weflow to auto-capture activity data, run deal reviews, and analyze our pipeline to inform our forecast. Being able to spot deal risks early has improved win rates and pipeline health."

Mark Reich
CRO
Products

A modular platform
to consolidate your stack.

Only pick the products you need. Save with bundles.

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Activity & Contact Capture
Auto-sync emails, meetings, and contacts from Outlook or Google to Salesforce.
Conversation Intelligence
Record, transcribe, and analyze customer conversations with AI.
Deal Intelligence & Forecasting
Manage deal and forecast health with AI insights and analytics.
Ask Weflow AI
Ask anything about your calls, deals, accounts, or pipeline and get instant answers.
Agent Builder
Build workflows and agents to orchestrate actions and generate insights.
Mobile Copilot
Record in-person conversations and use AI to auto-update Salesforce.

What's Inside

Core CRM data model

  • Standard objects RevOps lives in daily: Accounts, Contacts, Leads, Opportunities, Cases, Campaigns, Quotes, Orders, Assets, Contracts
  • Key fields and relationships that drive funnel design, including Lead conversion paths and Opportunity-to-Contact links via Contact Roles
  • Monetization and lifecycle objects often skipped elsewhere: Products, Price Books, OpportunityLineItems, Quotes, Orders, and custom objects for edge cases

Admin configuration toolkit

  • Salesforce administration broken into capability areas: users, data, security, customization, automation, reporting, apps, releases, system health, mobile, and training
  • Configuration layer across no-code and low-code tooling: Flows, Workflow Rules, Approvals, APEX Triggers, Schema Builder, Developer Console, Workbench, ANT, and Salesforce DX
  • Platform architecture controls operators rely on: MFA, SSO, field-level security, audit trail, encryption, offline mobile access, and trust.com infrastructure

Salesforce ecosystem landscape

  • Market context in concrete numbers: 21.7% CRM share, $34.9B FY24 revenue, $284B market cap, 150,000 customers, and 72,682 employees
  • Acquisitions that shape RevOps architecture decisions today: Slack, Tableau, MuleSoft, ExactTarget, Demandware, Vlocity, and ClickSoftware
  • The learning and partner surface around the platform: Dreamforce, TrailblazerDX, Trailhead, certification paths, developer orgs, release notes, and consulting partners

Weflow

Revenue AI Orchestration

Weflow is a modular Revenue AI platform for RevOps leaders and revenue teams, powering pipeline, forecasting, and deal inspection for 200+ B2B companies. The team behind Weflow also hosts the RevOps Lab podcast and runs RevOps Chat, the Slack community for 1,000+ RevOps practitioners.

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Go Deeper

Blog

Salesforce Architecture, Data Model, and Admin Features Explained

Learn how Salesforce architecture, data model, and admin features shape CRM design and governance.
Read article
Podcast

#23 7 CRM mistakes you should avoid

Philipp breaks down 7 common CRM mistakes—from over-customization to bad activity tracking—and how to avoid costly rework.
Listen now
Guide

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FAQ

Frequently asked questions

What's the difference between a Salesforce Lead and a Contact, and when does one become the other?

A Lead is an unqualified prospect — no confirmed company relationship, no deal in motion. Once you qualify them, you convert the Lead, which creates an Account, a Contact, and optionally an Opportunity in one action. The key thing to get right operationally is your Lead conversion criteria, because once converted, the original Lead record is effectively archived and reporting across both objects gets messy fast.

Do I need a paid Salesforce license to practice the admin and developer skills covered in this cheat sheet?

No — Salesforce offers a free Developer Edition org that gives you access to nearly all platform features, including custom objects, Flows, Apex, and reporting. It's the right environment to practice everything in the Data Model and Admin Features sections without touching a production org. Sign up directly at developer.salesforce.com.

Which Salesforce automation tool should I use — Flows, Process Builder, or Workflow Rules?

Salesforce has been deprecating Workflow Rules and Process Builder in favor of Flow, so if you're building anything new, build it in Flow. Process Builder and Workflow Rules still run in existing orgs, but Salesforce has signaled they won't be enhanced further. The Admin Features section of this cheat sheet lists all three, but Flow is the one worth investing time in.

How do the major acquisitions like Tableau, MuleSoft, and Slack actually fit into day-to-day Salesforce usage?

MuleSoft handles integrations between Salesforce and external systems — think ERP, billing, or data warehouses. Tableau sits on top of your Salesforce data for deeper analytics beyond native reports and dashboards. Slack is positioned as the collaboration layer, and Salesforce has been building tighter native integrations between Slack and CRM records, though adoption varies widely by team.

What Salesforce certification should someone pursue first if they're coming from a RevOps or sales ops background?

Start with the Salesforce Certified Administrator — it covers the core data model, security model, automation tools, and reporting that you'll use constantly in an ops role. The Business Analyst certification is also worth looking at if your work sits closer to requirements gathering and process design than technical configuration. Both are accessible through Trailhead before you spend money on third-party courses.

How often does Salesforce release updates, and how do I stay current without getting caught off guard?

Salesforce ships three major releases per year — Spring, Summer, and Winter — and each one can affect existing automations, page layouts, and API behavior. The best habit is to review the official Release Notes before each release hits your production org, and to test in a Sandbox first, which is covered in the Change and Release Management section of the cheat sheet. Following the Salesforce Trailblazer Community and release-specific Trailhead modules will keep you ahead of breaking changes.

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